The UK is usually known (to us Americans, anyway) for their racy photo shoots & laid-back attitude surrounding sex. This clearly wasn’t the case for Marc Jacobs’ Oh Lola! perfume ad featuring Dakota Fanning, as it has been banned in the UK:
The new ad features Dakota “sitting provocatively with a perfume bottle between her legs”. Really? How many times have I seen Kate Moss’ nipples? Don’t get me wrong, I adore Kate & ALL her shots but this is more provocative than that? I don’t think so. One of the major issues the UK is having is how young Ms. Fanning looks (although they do recognize this was shot when she was 17 years old). I think the shot is racy but Dakota looks beautiful and I think it’s certainly not distasteful.
From the UK Ad’s Standards Authority: “…the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child”.